Web Marketing & E-commerce Manager - SEO, Web Analytics - ..

Web Marketing & E-commerce Manager

Web Marketing & E-commerce Manager - SEO, Web Analytics - URGENT - Montreal

Apply:
mailto:jobs@osft.com?subject=RE:_J00682P0__Web_Marketing_&_E-commerce_Manager

Web Marketing & E-commerce Manager

We are looking for an experienced Web Marketing & E-commerce Manager to play a
pivotal role in the marketing group to drive online sales and marketing
initiatives, manage and maintain the Company Web site, drive our ecommerce
store initiative, analyze marketing programs and deliver metrics based
recommendations for improvement.

Responsibilities:
Manage, maintain and create content for the corporate web site
Drive all SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
initiatives
Create and manage paid keyword campaigns with a variety of search engines
Manage, monitor and maintain all online ecommerce store activity
Leverage analytics to formulate direct marketing programs including cross-sell,
upsell, acquisition and retention focused solutions.
Identify ecommerce sales trends, perform in depth analysis of trends and
propose set of actions.
Produce daily reports encompassing all ecommerce initiatives.
Create and maintain regular reporting to the management team with focus on key,
actionable metrics.
Research and implement best practices to constantly increase conversion rates
and usability resulting in direct revenue growth via ecommerce channel

Skills:
3-5 years previous experience in ecommerce environment
5-7 years previous marketing experience at a technology company
Strong background in project management, pay per click advertising, Search
Engine Optimization, and Search Engine Marketing
Past experience with setting up and utilizing web analytics tools such as Web
Side Story, Fireclick, etc.
Experience building and managing corporate web sites
Hands on experience in web page design and web copy writing
Strong analysis skills
Ability to identify trends in reports
Strong interpersonal and communication skills
University degree required

Opensoft Inc.
332 King St. W, Suite 201
Toronto, ON M5V 1J2
E-mail: jobs.RemoveThis@osft.com